YOKAI

Yokai is a bold and daring Japanese street food brand that thrives on intensity and character. Its identity is rooted in the deep flavors of the sea, fiery spices, and the mythical energy of the yokai — legendary spirits that inspire curiosity and excitement.

The visual language is built around striking contrasts: a dominant red and black palette commands attention, while raw beige tones balance the design with an authentic, traditional feel. The hand-drawn illustrations of sea creatures — from menacing crabs to fierce octopuses — capture the primal, untamed essence of the brand. Typography is sharp and assertive, echoing the energy and fearlessness of Yokai’s culinary experience.

Every brand element — from packaging and menus to storefront signage and promotional materials — reinforces this unapologetically bold character. Whether seen on the streets or on social media, Yokai’s design demands attention, creating a memorable and immersive experience.

Yokai is not just about food; it’s a ritual, an invitation to embrace spice, strength, and adventure. It transforms every bite into a daring encounter where tradition meets raw power and modern street culture.

Yokai — taste the fire, fear nothing.