PRO MEAT

For PRO MEAT, a supplier of premium marbled beef for culinary professionals, we developed a comprehensive branding and digital experience that reflects the brand’s expertise, precision, and uncompromising quality.

The visual identity is built on a minimalist, editorial-inspired aesthetic, using a restrained color palette, bold typography, and clean layouts that allow the product to take center stage. Every design element – from barcode-inspired graphic details to high-resolution photography – was carefully chosen to communicate trust, traceability, and craftsmanship.

The website functions as both a showroom and a professional resource hub. It showcases the product range in a way that feels curated rather than commercial, with clear structure, immersive imagery, and educational sections offering industry insights, preparation tips, and sourcing transparency. This transforms the platform into a digital space designed specifically for chefs, restaurateurs, and culinary experts.

Key aspects of the branding and website:

Professional tone and visual language aimed at the B2B segment.

Editorial design style emphasizing clean typography and premium product photography.

Story-driven content highlighting the origins of the meat, sustainable farming practices, and expert knowledge.

Streamlined UX that prioritizes clarity, functionality, and an intuitive flow from product discovery to contact.

Consistent brand system, from packaging to digital interface, creating a unified and recognizable identity.

This project positioned PRO MEAT as a trusted partner for professionals, elevating it beyond a traditional supplier to an industry authority with a distinctive visual and digital presence.