Papa Burger

The Papa’s Burger branding embraces a rustic, handcrafted aesthetic that perfectly mirrors the comfort and authenticity of its food. With a neutral color palette accented by bold black typography and playful hand-drawn elements, the identity feels approachable, down-to-earth, and full of personality.

The packaging — from the kraft paper bags to the custom burger boxes — highlights sustainability and simplicity, while still standing out with its distinctive graphic style. The typography, particularly the expressive brush lettering for “Menu” and key brand elements, injects a sense of energy and fun into the design.

The coffee cups, menu boards, and even the branded food truck maintain a cohesive look, ensuring the brand feels unified across every touchpoint. Papa’s Burger successfully conveys the feeling of a neighborhood favorite — authentic, inviting, and unforgettable.