OXYGEN
- Lex1s20

- Aug 29
- 1 min read
The branding for "Out of Oxygen" tells a story of a world that has left Earth behind, but never forgot its taste. Imagine stepping into a space where nostalgia for the planet meets futuristic gastronomy. The visuals are bold yet minimalistic—circles resembling planets and orbits, reinforcing the feeling of distance, isolation, and cosmic exploration.
The typography feels playful yet raw, echoing the handcrafted imperfection of memories we try to preserve. Phrases like “Gravity is gone, the flavor remains” and “Tasting memories of a planet we once called home” create an emotional narrative, making every menu item feel like a piece of Earth reimagined for a post-apocalyptic future.
From the business cards to the menu design, every element reinforces this lunar-exile aesthetic: muted colors, space photography, and surreal compositions invite the viewer to experience food as both comfort and escape. Social media mockups continue this storyline, blending humor with cosmic melancholy—an unusual, but unforgettable combination that positions the brand as not just a restaurant, but a world-building experience.
This branding is not simply design—it’s a cinematic universe where a single cocktail or dessert becomes an artifact of humanity’s lost home.




















