Noonies

For Moonies, we created a futuristic and dreamlike brand identity inspired by space exploration and cosmic nostalgia. The core idea was to make every cookie feel like a gift from another galaxy. We designed a holographic packaging system, minimalist iconography, and a mystical logo that evoke the feeling of interstellar discovery.

To support the launch, we also directed a small conceptual photoshoot, staging the products in a moon-like landscape with rocks, black sand, and metallic textures. This helped convey the brand story visually and gave Moonies a strong presence on social media and launch materials.

The distinct look and immersive concept generated strong word-of-mouth buzz, increased foot traffic in concept stores, and made the packaging a collectible item.

Result: A standout visual identity that helped Moonies launch with impact and claim a unique space (pun intended) in the premium dessert market.