Flower, plant and garden shop

Urban Garden Co. approached us with a clear and heartfelt mission — to bring nature closer to people living in urban environments. Their vision was rooted in promoting greenery and well-being even in the busiest metropolitan areas. Our goal was to translate this ethos into a refined, elegant, and immersive digital experience.

We conducted interviews with the Urban Garden team to understand their brand values, customer base, and growth goals. We also studied their competitors and analyzed UI/UX trends within the lifestyle and wellness space.

The site is tailored for modern urban dwellers, interior design enthusiasts, and eco-conscious individuals who seek to reconnect with nature in their everyday lives. It also appeals to customers looking for rare and beautifully curated plant species, whether for homes, offices, or gifts.

Our creative direction was inspired by the organic beauty of plants and the calming presence of nature. We opted for a minimalistic, editorial layout that places emphasis on clean typography, large-scale photography, and generous white space — allowing the content to breathe just like the plants it showcases.

The pale color palette, paired with delicate botanical illustrations and a soft pink accent, evokes a sense of calm and sophistication. The use of grayscale imagery for the human elements contrasts beautifully with the vibrant plant visuals, drawing focus to the greenery while still emphasizing human connection.

And of course we have not forgotten about the mobile version, which fulfils its function to the fullest.

The final website is more than just an e-commerce platform — it's a curated experience that reflects the soul of Urban Garden Co. It invites users into a mindful, plant-loving lifestyle and establishes the brand as a leader in urban greenery culture.