Dawn & Dusk

The branding for Dawn & Dusk was designed to embody the vibrant rhythm of a day that starts with coffee and ends with cocktails. As an SMM specialist, I approached this project not just as a campaign but as a lifestyle narrative. The brand thrives on contrast: the bold interplay of black and orange, hand-drawn typography, and playful illustrations mirror its dual personality—cozy café mornings seamlessly transitioning into energetic bar nights.

Through a carefully curated visual identity, I built a digital presence that feels dynamic and alive. Social media posts were crafted to reflect this duality, blending inviting scenes of coffee rituals with vibrant party content. Merchandise—like the striking cookie boxes and apparel—further cemented the brand’s character, making it instantly recognizable both online and offline.

By creating a tone of voice that’s cheeky yet welcoming, every touchpoint—from the playful stickers to the bold menu designs—became part of a cohesive story. The result was more than branding; it was a community hub where followers didn’t just consume content—they shared the experience of living from dawn to dusk.