Burger Man

Burger Man – A Fresh Take on Fast Casual

We were thrilled to collaborate on the branding for "Burger Man," a dynamic new player in the fast-casual dining scene. The client sought a brand identity that was both playful and memorable, appealing to a broad audience while establishing a distinct personality.

Our approach centered around a vibrant visual language that combined bold typography with an engaging, cartoon-inspired mascot. The "Burger Man" character brings a sense of fun and approachability, serving as a friendly face for the brand. The primary logo, featuring the "Burger Man" illustration alongside custom lettering, sets a cheerful and inviting tone.

A key element of the branding is the strong, easily recognizable "BM" monogram. Rendered in a distressed, energetic font and a striking orange hue, this secondary logo provides versatility across various applications, from merchandise to digital platforms. The repetitive pattern featuring the "BM" monogram further reinforces brand recognition and adds a modern, almost graffiti-inspired edge.

The color palette, dominated by vibrant orange, black, and white, evokes the classic fast-food aesthetic while feeling fresh and contemporary. This lively combination is carried through all brand touchpoints, including merchandise like t-shirts and custom sauce bottles, ensuring a cohesive and impactful brand experience.

The "Burger Man" branding successfully captures the essence of a fun, approachable, and high-quality fast-casual concept, ready to make its mark in the competitive food industry.