EKA

For EKA Matcha Latte, I wanted to create a story-driven presentation that would feel as refreshing and vibrant as the product itself.

The brand identity was built around a harmonious balance of nature and modern aesthetics. The palette of soft greens and blush pinks mirrors the calming energy of matcha, while clean typography emphasizes the brand’s refined, contemporary feel. I designed packaging that feels like a lifestyle statement: minimalistic but full of personality, seamlessly blending into cozy morning rituals or stylish wellness routines.

On social media, I showcased the product not just as a drink but as an experience. Through carefully styled photography, I captured EKA in sunlit kitchens, yoga corners, and serene interiors surrounded by fresh flowers and natural textures. Every post was crafted to evoke a sense of comfort and vitality, speaking directly to health-conscious, design-loving audiences.

The visual language extended to playful sticker illustrations, matching the brand’s approachable side while maintaining elegance. By integrating lifestyle imagery, educational matcha content, and moments of simple daily joy, EKA became more than a brand—it transformed into a ritual of self-care and mindful living.